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Transformative industry intelligence
Mobility: The Future of Brands in Motion
A study into the future of mobility and how all companies, not just those invested in moving people or goods, can use it as a platform to win customers for life
COVID-19: responding creatively
10 Feb 2021
Elevated drive-in experiences
Wunderman Thompson Intelligence on how automakers are embracing consumer demand for in-person, in-car events
23 Nov 2020
Six lessons for post-pandemic marketing
Wavemaker's six lessons from the crisis that brands can apply to build a successful future
10 Sep 2020
The future of commerce platforms
Wunderman Thompson Commerce outlines how platform architecture is evolving as a result of COVID-19
20 Aug 2020
How to plan with confidence in the recovering OOH market
Essence on why OOH is still a viable channel
The store of the future
14 Sep 2020
The future of retail formats: pop-ups, pick-ups and unmanned stores
FITCH shares three retail concepts that respond to new demands
09 Sep 2020
Translating content into commerce
Wunderman Thompson Commerce and Cognifide on how to boost sales through experience-driven ecommerce
29 Jul 2020
The state of ecommerce 2021
Catalyst and Kantar navigate the evolving world of omnichannel commerce and retail media
27 Feb 2020
WPP Commerce 2020: The people imperative
Geometry on the creative opportunity presented by the new commerce landscape
MORE FROM ACROSS WPP
MediaCom wins global Uber account
The agency will manage all media buying and planning globally
While Ogilvy and H+K Strategies took the 5th and 9th spots respectively
The story behind WPP's Walgreens Boots Alliance win
Why the pitch broke new ground
Featured work
Design Bridge: JEN by Shangri-La
Duality in design
AKQA: Netflix’s We Watched It All
A surreal sing-along takes us back to the best Netflix moments of 2020
Superunion: DreamHack Open featuring Fortnite
Shaping Fortnite's esports future
WPP Team Amplify: Bose Feel It All
A campaign all about how music makes you feel