04 Mar 2021

The COVID-19 hygiene hangover and its effect on CX

The behaviours that have been instilled in us during the pandemic will lead to a complete shift in how we design our retail spaces, including what technology we use

04 Mar 2021

Compressed commerce: streamlining the customer journey

The key to conversion online is shrinking the time between inspiration, search and transaction

10 Feb 2021

Elevated drive-in experiences

From raves and art shows to performances and gourmet dinners, the drive-in is getting a modern-day makeover to offer an eclectic mix of live entertainment

10 Feb 2021

Fan fidelity: the importance of digital fan engagement

Sports are laying the groundwork for enhanced digital consumer engagement

04 Feb 2021

Primetime game-tainment

Is gaming the new Hollywood?

19 Dec 2020

Generation Z: Building a Better Normal

Self-belief, pragmatism and optimism motivate this generation to work towards a better tomorrow

19 Dec 2020

The importance of understanding your audience across platforms

How video-on-demand services have changed our viewing habits, and how content providers can address the change

14 Dec 2020

Balancing act: driving sales today and generating demand tomorrow

Balancing the short-term benefits of performance marketing with the long-term work of brand building is how sustainable and profitable brands grow

23 Nov 2020

Using data to enhance your customer journey maps

Why understanding customer expectations is a kind of alchemy

18 Nov 2020

Back in the game

The future of sports promises a new era of opportunity for brands

18 Nov 2020

Experiences customers want

Where to focus your customer experience (CX) spend to deliver value

10 Nov 2020

All your customers’ needs, under one roof

Ecosystem brands meet consumers' wants and exceed their expectations

05 Nov 2020

Winning in the connected beauty industry

What brands can do to keep up with shifting consumer preferences in India’s growing beauty industry

28 Oct 2020

Virtual events: how the future of brand events is changing

Transforming your brand’s presence from in-person to 100% virtual

21 Oct 2020

Your consumer is glocal

A look at the behaviour of globalised consumers and how to address them in local markets

21 Oct 2020

The human side of brand growth

The importance of listening to people’s stories before you tell your own

09 Sep 2020

Translating content into commerce

How to ease attrition and boost sales through experience-driven ecommerce

28 Jul 2020

Power of connection: the human touch

Driving media effectiveness for financial services brands

27 Jul 2020

Brand building throughout the buyer life cycle

A positive holistic experience encourages customer growth

26 Jun 2020

What makes a great social and influencer campaign?

Companies are looking for new ways to engage with their customers

16 Jun 2020

The future of mobility: media consumption

Self-driving vehicles as a new consumer space

11 Jun 2020

Virtual venues

From local bars to music festivals, cultural locales are being recreated for a new world

11 Jun 2020

01:21

Inclusive design 101

Designing for everyone

26 May 2020

The Future Shopper 2020

How will the COVID-19 pandemic affect the future shopper?

26 May 2020

Distancing – the impact on video

Transitioning to lo-fi video production across industries

22 Apr 2020

How sponsors can navigate COVID-19

Advice for brands on how to handle the turbulence upending the 2020 sports calendar

15 Apr 2020

QSRs in the age of COVID-19

What customers are telling us about ordering food

15 Apr 2020

The host cities’ perspective: the impact of COVID-19 on sporting events

Insights from the global Host City Survey

02 Apr 2020

19:53

How will COVID-19 change global healthcare?

Experts in China, Europe and the US discuss emerging healthcare trends and what new habits might persist

02 Apr 2020

Social distancing and the changing role of social media

Collective attention is turning to online social platforms to keep us connected and entertained

26 Mar 2020

Virtual gatherings

What does the new normal of social distancing mean for the future of cultural experiences?

19 Mar 2020

Five ways to rethink your live experience

Considerations for an ever-changing environment

12 Mar 2020

Balancing BX and CX

Why brand experience needs customer experience, and why modern brands can’t rely on one alone

12 Mar 2020

The attraction of cultural magnetism

How brands are building lasting connections

07 Mar 2020

In conversation: Valerie Madon and Pooja Jauhari

The intersection of creativity and technology and “putting the Disney back into Silicon Valley”

07 Mar 2020

In conversation: Karin Ross and Catherine Gaudry

Hybrid job roles and the power of creativity to drive change

06 Mar 2020

In conversation: Apoorva Bapna and T. Gangadhar

Culture and diversity as forces for growth

06 Mar 2020

In conversation: Beth Ann Kaminkow and Jean-Rene Zetrenne

The transformative role of talent in future business

06 Mar 2020

In conversation: Erica Ingham and Mamaa Duker

Bringing your whole self to work

06 Mar 2020

In conversation: Rose Herceg and Ranjana Singh

Changing dynamics and why we need imagination to break through industry noise

06 Mar 2020

In conversation: Shelina Janmohamed and Karine Santos

Forging meaningful connections

27 Feb 2020

WPP Commerce 2020: The people imperative

The future is here now

20 Feb 2020

Multichannel, omnichannel or channel-less; which is right?

Rapid multiplication in channels is great news for consumers, but challenging for retailers

20 Feb 2020

All change in retail

Technology and shifts in consumer behaviour are driving innovation in the sector

27 Jan 2020

Facial recognition: the new rules

Privacy concerns increasingly trump convenience with biometric technology

15 Jan 2020

CES 2020: The Consumer “Experience” Show?

Technology and experiences unite at the Consumer Electronics Show (CES)

15 Jan 2020

CES 2020: Mindful tech

Spirituality and science merge as the tech industry taps into the mindfulness movement

13 Jan 2020

Streaming wars

The battle of the platforms heats up

06 Jan 2020

From bricks to clicks: the rise of the neobanks

How much of an impact are the disruptors really having on the traditional retail banking market?

06 Jan 2020

Designing brands for the experience era

Exploring ways for brands to participate in new customer experience ecosystems

13 Dec 2019

In-game advertising 101

The evolution of advertising in video gaming

06 Dec 2019

Tactile tech

In the future, what will technology feel like?

04 Dec 2019

Mobility Futures

Kantar on how transportation will be defined by the world's great cities

03 Dec 2019

Generation Alpha

Wunderman Thompson Commerce helps prepare us for the future consumer

02 Dec 2019

Ride-hailing goes global

International contenders take on Silicon Valley

26 Nov 2019

Is your workplace your flagship?

How FITCH designed Microsoft’s new Asia Pacific HQ around experience

26 Nov 2019

Mobility innovations driving change

The many factors reshaping the way we move

25 Nov 2019

The rise of the 5G road and what it means for automotive brands

Transforming the way we and our cars interact with each other

24 Nov 2019

Innovative brand experience adds to differentiation

Kantar's Lynn Zhang (张霖) on why difference helps brands grow share and command a premium

19 Nov 2019

The Behavioural Science Annual

Ogilvy's Rory Sutherland on the art of persuasion

22 Feb 2019

Hold Her Gaze

Cultural shifts that will change how advertisers connect with women

19 Feb 2019

The experience advantage

Customer experience? It’s everything these days

13 Feb 2019

Centennials at 21

Gen Z’s growing influence on spending and brand loyalty

17 Aug 2018

The reflective power of retail spaces

How department stores are inspiring brands and clients to reflect on broader societal issues

03 Aug 2018

Finding growth in uncomfortable places

The growth models of the past will not serve the future

03 Jul 2017

Death of the demographic

Defining consumers by demographics is no longer a useful approach for marketers