Stream
Transformative industry intelligence

04 Mar 2021
The COVID-19 hygiene hangover and its effect on CX
The behaviours that have been instilled in us during the pandemic will lead to a complete shift in how we design our retail spaces, including what technology we use

04 Mar 2021
Compressed commerce: streamlining the customer journey
The key to conversion online is shrinking the time between inspiration, search and transaction

10 Feb 2021
Elevated drive-in experiences
From raves and art shows to performances and gourmet dinners, the drive-in is getting a modern-day makeover to offer an eclectic mix of live entertainment

10 Feb 2021
Fan fidelity: the importance of digital fan engagement
Sports are laying the groundwork for enhanced digital consumer engagement

04 Feb 2021
Primetime game-tainment
Is gaming the new Hollywood?

19 Dec 2020
Generation Z: Building a Better Normal
Self-belief, pragmatism and optimism motivate this generation to work towards a better tomorrow

19 Dec 2020
The importance of understanding your audience across platforms
How video-on-demand services have changed our viewing habits, and how content providers can address the change

14 Dec 2020
Balancing act: driving sales today and generating demand tomorrow
Balancing the short-term benefits of performance marketing with the long-term work of brand building is how sustainable and profitable brands grow

23 Nov 2020
Using data to enhance your customer journey maps
Why understanding customer expectations is a kind of alchemy

18 Nov 2020
Back in the game
The future of sports promises a new era of opportunity for brands

18 Nov 2020
Experiences customers want
Where to focus your customer experience (CX) spend to deliver value

10 Nov 2020
All your customers’ needs, under one roof
Ecosystem brands meet consumers' wants and exceed their expectations

05 Nov 2020
Winning in the connected beauty industry
What brands can do to keep up with shifting consumer preferences in India’s growing beauty industry

28 Oct 2020
Virtual events: how the future of brand events is changing
Transforming your brand’s presence from in-person to 100% virtual

21 Oct 2020
Your consumer is glocal
A look at the behaviour of globalised consumers and how to address them in local markets

21 Oct 2020
The human side of brand growth
The importance of listening to people’s stories before you tell your own

09 Sep 2020
Translating content into commerce
How to ease attrition and boost sales through experience-driven ecommerce

28 Jul 2020
Power of connection: the human touch
Driving media effectiveness for financial services brands

27 Jul 2020
Brand building throughout the buyer life cycle
A positive holistic experience encourages customer growth

26 Jun 2020
What makes a great social and influencer campaign?
Companies are looking for new ways to engage with their customers

16 Jun 2020
The future of mobility: media consumption
Self-driving vehicles as a new consumer space

11 Jun 2020
Virtual venues
From local bars to music festivals, cultural locales are being recreated for a new world

11 Jun 2020
01:21
Inclusive design 101
Designing for everyone

26 May 2020
The Future Shopper 2020
How will the COVID-19 pandemic affect the future shopper?

26 May 2020
Distancing – the impact on video
Transitioning to lo-fi video production across industries

22 Apr 2020
How sponsors can navigate COVID-19
Advice for brands on how to handle the turbulence upending the 2020 sports calendar

15 Apr 2020
QSRs in the age of COVID-19
What customers are telling us about ordering food

15 Apr 2020
The host cities’ perspective: the impact of COVID-19 on sporting events
Insights from the global Host City Survey

02 Apr 2020
19:53
How will COVID-19 change global healthcare?
Experts in China, Europe and the US discuss emerging healthcare trends and what new habits might persist

02 Apr 2020
Social distancing and the changing role of social media
Collective attention is turning to online social platforms to keep us connected and entertained

26 Mar 2020
Virtual gatherings
What does the new normal of social distancing mean for the future of cultural experiences?

19 Mar 2020
Five ways to rethink your live experience
Considerations for an ever-changing environment

12 Mar 2020
Balancing BX and CX
Why brand experience needs customer experience, and why modern brands can’t rely on one alone

12 Mar 2020
The attraction of cultural magnetism
How brands are building lasting connections

07 Mar 2020
In conversation: Valerie Madon and Pooja Jauhari
The intersection of creativity and technology and “putting the Disney back into Silicon Valley”

07 Mar 2020
In conversation: Karin Ross and Catherine Gaudry
Hybrid job roles and the power of creativity to drive change

06 Mar 2020
In conversation: Apoorva Bapna and T. Gangadhar
Culture and diversity as forces for growth

06 Mar 2020
In conversation: Beth Ann Kaminkow and Jean-Rene Zetrenne
The transformative role of talent in future business

06 Mar 2020
In conversation: Erica Ingham and Mamaa Duker
Bringing your whole self to work

06 Mar 2020
In conversation: Rose Herceg and Ranjana Singh
Changing dynamics and why we need imagination to break through industry noise

06 Mar 2020
In conversation: Shelina Janmohamed and Karine Santos
Forging meaningful connections

27 Feb 2020
WPP Commerce 2020: The people imperative
The future is here now

20 Feb 2020
Multichannel, omnichannel or channel-less; which is right?
Rapid multiplication in channels is great news for consumers, but challenging for retailers

20 Feb 2020
All change in retail
Technology and shifts in consumer behaviour are driving innovation in the sector

27 Jan 2020
Facial recognition: the new rules
Privacy concerns increasingly trump convenience with biometric technology

15 Jan 2020
CES 2020: The Consumer “Experience” Show?
Technology and experiences unite at the Consumer Electronics Show (CES)

15 Jan 2020
CES 2020: Mindful tech
Spirituality and science merge as the tech industry taps into the mindfulness movement

13 Jan 2020
Streaming wars
The battle of the platforms heats up

06 Jan 2020
From bricks to clicks: the rise of the neobanks
How much of an impact are the disruptors really having on the traditional retail banking market?

06 Jan 2020
Designing brands for the experience era
Exploring ways for brands to participate in new customer experience ecosystems

13 Dec 2019
In-game advertising 101
The evolution of advertising in video gaming

06 Dec 2019
Tactile tech
In the future, what will technology feel like?

04 Dec 2019
Mobility Futures
Kantar on how transportation will be defined by the world's great cities

03 Dec 2019
Generation Alpha
Wunderman Thompson Commerce helps prepare us for the future consumer

02 Dec 2019
Ride-hailing goes global
International contenders take on Silicon Valley

26 Nov 2019
Is your workplace your flagship?
How FITCH designed Microsoft’s new Asia Pacific HQ around experience

26 Nov 2019
Mobility innovations driving change
The many factors reshaping the way we move

25 Nov 2019
The rise of the 5G road and what it means for automotive brands
Transforming the way we and our cars interact with each other

24 Nov 2019
Innovative brand experience adds to differentiation
Kantar's Lynn Zhang (张霖) on why difference helps brands grow share and command a premium

19 Nov 2019
The Behavioural Science Annual
Ogilvy's Rory Sutherland on the art of persuasion

22 Feb 2019
Hold Her Gaze
Cultural shifts that will change how advertisers connect with women

19 Feb 2019
The experience advantage
Customer experience? It’s everything these days

13 Feb 2019
Centennials at 21
Gen Z’s growing influence on spending and brand loyalty

17 Aug 2018
The reflective power of retail spaces
How department stores are inspiring brands and clients to reflect on broader societal issues

03 Aug 2018
Finding growth in uncomfortable places
The growth models of the past will not serve the future

03 Jul 2017
Death of the demographic
Defining consumers by demographics is no longer a useful approach for marketers